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Demining machines of the Zagreb Group Dok-ing clear mine fields across the world and they have become a globally renowned brand. Purchasers of their remote controlled machines include the government of the USA, Russia, Libya, Sri Lanka, Australia, and recently the Italian Ministry of Defence, with an order worth €900,000.
Focus on quality
They have managed to reach a global zenith with their desig and production of innovative, highly-sophisticated robots for demining, and have been recognised in over 30 countries. This year, they plan to enter Cuba, Vietnam, Sudan, Columbia, Nicaragua, Chile, Ukraine and Angola. They are counting on a 20% increase in production, which willalso include robots for minin and fire fighting.
“Innovation isthe base of Dok-ing. Demining robots are the core business from which our company developed. Regarding the market, it is specific with no standard offer or demand, and one cannot survive long-term from just one group of products. Therefore, we havestarted the production of bulldozersfor mines, where the entire world represents a potential market.
Currently they are operating in mines in South Africa and Australia. We have also decided to produce a new generation of robot fire-fighting vehicles; these are hybrid machines which operate under all conditions with a rapid-response time.
The Los Angeles fire-fighting department, as well as potential buyers in Greece, Lithuania and Chile are interested in them,” explains, Vjekoslav Majetic, owner and director of Dok-ing. He also adds that they launch one prototype each year, protected by a patent. Focus on quality and hand-made products using state-of-the-art components for the global market launched their success, considers Majetić.
“We export over 90% of our production. Now, our biggest buyer is the American army which owns 40 demining robots. The military in general, but also the UN, commercial companies for demining and mining, and notfor-profit organisations are the most frequent buyers.
However, the Croatian Ministry of Defence is our primary source and our best reference, which has helped us penetrate foreign markets, and we co-operate with them in the development of the demining programme,” points out Mladen Jovanovic, head of projects for Dok-ing.
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